After Essentials: comfort and style for outdoor enthusiasts
After Essentials was launched by three friends from France who shared a deep passion for outdoor activities and board sports. Their goal was to create a brand that prioritized comfort after sporting and active experiences. The idea began with the vision of redefining the classic surf poncho: not only functional, but also stylish and versatile.
From the outset, the founders placed particular emphasis on high-quality materials and well-thought-out design. The first products, surf ponchos, quickly became a hit in the scene because they were not only practical but also aesthetically pleasing. With each new product, After Essentials proved it had a keen sense of the needs of outdoor enthusiasts.
Progress and expansion of the range
Since its foundation, After Essentials has steadily expanded its range. Today, the brand offers over 50 poncho models in five different types of fabric, developed for different uses. Highlights include the classic beach poncho, the travel poncho, the sofa poncho, and a rain poncho for changeable weather. Each model combines functionality with a modern design approach.
In addition to ponchos, the company has specialized in other products, including towels, caps, hats and even stand-up paddles (SUPs). All products are designed to provide users with comfort and to accompany them in style through their leisure time.
One notable example of the brand's innovative prowess is the beach poncho. Made from soft, absorbent materials, it features a hood to protect against wind and sun and comes with handy pockets. Thanks to its design, it is not only perfect for drying off after water sports activities such as surfing, wakeboarding or swimming, but also ideal for changing discreetly in public.
Sustainability and responsibility
After Essentials places a high value on sustainable production methods. The brand uses recycled packaging and environmentally friendly materials to minimize the ecological footprint of its products. By introducing carbon offset programs, such as planting mangrove trees for each product sold, the company is demonstrating a strong commitment to environmental protection.
Vision and future plans
The vision of After Essentials is to continue developing high-quality products that improve the comfort and quality of life of its customers. In doing so, the brand remains true to its philosophy: combining functionality with design and offering users a sense of comfort and style in their “after” moments – after sporting and active experiences.
In the future, After Essentials plans to expand into other product categories and use innovative materials that both improve performance and are sustainable. The brand will also expand its presence in international markets to reach outdoor and boardsports fans worldwide.
After Essentials has established itself as an essential companion for outdoor adventurers. With a focus on quality, sustainability and style, the brand sets new standards and shows how to combine functionality and design. Its products are not only practical, but also reflect an attitude to life: freedom, closeness to nature and comfort.
